we’re newt (little one) and colin (big one).

most businesses erupt from strange circumstances, and keyring records is no exception. when colin’s uncle mike (an amateur dj and lifelong b&q employee) passed away in 2022, he left behind a little flat full of very important records. iggy pop, velvet underground, new order, klf, mike happened to be a hoarder of rock and electronica’s greatest hits, and it had all been sitting on a shelf, gathering dust and waiting for someone to peel through them.

newt, a music obsessive with a taste for dad rock and a encyclopaedia sized knowledge of indie, alternative, and europop, understood that the shelves full of records were to be analysed, poured over, and rescued from storage. colin, the brains of the operation and damn good with the adobe suite, doctored up the perfect name and logo for the operation.

keyring records, a reference to the inimitable image of a butch lesbian with a big old ring of keys in her belt loop, is a queer owned record shop. a butch lesbian is often a protector, a leader, and the most supportive figure in their community. mobile and online, we visit record fairs with the intention of passing on mike’s collection (plus our future reclaimed and undiscovered lp’s) and using his unknowing gift to encourage vinyl lovers and the vinyl curious to broaden, expand, and open up their horizons. whether it’s to a new band or to the hobby of vinyl collecting is up to you, but our mission is to create accessible places on and off the internet to enjoy and discuss music. under our wing, everyone can explore and discover sounds new and old, and everyone can be enthusiastic about it.

keyring is the opposite of cool. we’re geeky, loud, and indulgent. keep an eye on our instagram to see when we’re next in your area, or head to our store on here or on discogs where we’re always selling something fun :)

a photo of newt and colin which has been taken in a wiggly pink-framed mirror.

ID a photo of newt and colin which has been taken in a wiggly pink-framed mirror. newt, who has short hair, is taking the photo on their phone, and colin is stood just in front of newt with their head in profile, looking towards newt. they have shoulder length brown hair in little plaits and they have their arms crossed.